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WEBSITE CONTENT

Sites Not Based on Text-Based Content
By: KC Morgan
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    2009-04-27

    Table of Contents:
  • Sites Not Based on Text-Based Content
  • Content for Your Content
  • Grabbing the Search Engines
  • One Phrase, or Two?

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    Sites Not Based on Text-Based Content


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    Look almost anywhere online, and it’s hard not to become swept up in search engine obsessions. There are articles, tutorials, forums and even entire Web sites dedicated to keyword optimization, keyword placement, keyword use, keyword density…the list goes on and on. Text-based content is what rules the Internet…but what if it doesn’t rule your site? Can your site still succeed?

    Can Non-Text-Based Sites Succeed?

    If your site is rich in photos, video, audio, images or any number of non-text features, are you out of the search engine loop forever? You’ve got lots of content…just not necessarily the kind of content the engines are looking for. Are your pages destined to be forever stuck at the end of search engine results, or can you surge to the top?

    A Site Without Text?

    There are successful sites out there that boast a whole lot more than text. Perhaps you design and offer graphic images, photographs, paintings, or even music and sounds -- everything but a ton of words. There’s a lot of reasons your site might not be text-heavy. After all, not everyone is made for blogging and article-writing.

    Can your site succeed even without this bevy of keywords to grab the attention of search engines, or do you have to break out your WordPad and start creating some text-based content…quick?

    Sites like Flickr (http://flickr.com/, pictured) are made for photos, images and graphics -- not words for users to read, but pictures for all to view and share. Even without a bevy of blogs or lots of helpful articles, Flickr has managed to become one of the most successful sites on the Web. If they can do it, why can’t you?

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