Should Your Site Celebrate? - The Calendar Year
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The trick to keeping all parties happy and boasting completely politically correct pages is in celebrating not just some holidays, but all of them. Include holidays in other countries and of various religions.
There are many, many different resources out there for Webmasters who want to keep track of these calendar events. If one holiday is going to be mentioned on-site, all holidays should receive the same sort of fanfare.
It’s always a good idea to offer content, special graphics and advice for every single holiday season. Webmasters want to pay special attention to certain “buying” holidays (Valentine’s Day, for example) and tailor site content to celebrate these events.
Offer money-saving solutions, recipes and gift-giving ideas, and you’ll find that traffic is drawn to your site, rather than being repelled by it. By giving equal attention to every holiday, your site can hardly be accused of favoring a certain audience or alienating another. Present your holiday spirit professionally, and you’ll be rewarded with the greatest gift of all: much more Web traffic for your revenue-creating enjoyment.
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