Should Your Site Be Non-Partisan? - Professionally Non-Partisan
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You may find, in your quest to fill your pages with content, that’s it’s more than difficult to avoid a partisan approach; it’s almost impossible. Even if you are simply reporting on news and events, you’ll often be presenting an argument from one side or another, and a rebuttal argument may take days to manifest. It’s also difficult to find different opinions, and present those opinions, on every subject you present on-site.
There is a way to maintain a feeling of being professionally non-partisan in your site’s content, however, and that’s to present as much diversity and differences of opinion as you possibly can. Give your traffic a wide selection of topics, opinions and advice and you’ll ensure that you maintain a wide base of appeal without shutting the door too firmly on one group or another.
Look to sites that have mastered this approach (such as RealClearPolitics, pictured above, which offers views and content from all political parties) to learn more about how you can remain professionally non-partisan within your own Web pages. Some sites leave the door open to everyone by allowing users to sound off on any piece of content with comment tools, while others provide alternating or dueling pieces of content to represent two or more different sides of a single issue.
It would be impossible to make sure all of your site’s content isn’t shaded to favor one side or the other, but you can remain professionally non-partisan by presenting as many varying opinions and ideas as you possibly can.
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