Should Your Site Be Non-Partisan? - Pitfalls continued
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Never forget that your site is there to draw in traffic, as this is the driving force behind your entire Web site. If your entire site expresses only one side of the argument, you’re alienating all of those who count themselves as being on the opposing side.
For example, the official New York Yankees site (pictured above) isn’t likely to draw in too many Boston Red Sox fans - and that’s a big city you’re excluding. Other sites may be even more dramatic. A site that is devoutly Republican in politics, for instance, probably won’t draw a lot of Democratic readers.
A strong stance usually provokes a strong reaction. In some cases, this could cause your site to suffer.
The Benefits of Forming a Base
While there is an obvious down side to leaving one group or another out in the cold (figuratively speaking) with your site, there are some equally obvious benefits to creating pages which are strictly meant for a certain audience. It’s always a good idea to appeal to a certain audience and then tailor your site accordingly, as this will help you receive a large amount of traffic from your primary demographic.
Parents.com and Match.com (pictured above), for example, each appeal to a huge audience - parents and singles, respectively. This helps both sites offer a very wide appeal to one very large group, and both sites celebrate high traffic and popularity as a result.
Next: Professionally Non-Partisan >>
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