Should Your Site Be Non-Partisan? - Freedom continued
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Scientology.org (pictured above), for instance, very clearly represents one religious belief and does not include much information on other religious schools of thought. The site is clearly partisan, and has every right to be that way.
Though the Internet is a place for very diverse content and you have many freedoms therein, there are a few things to keep in mind when creating any site. It’s a good idea to shy away from any material which could be inflammatory, racially offensive or which seems to promote violent hatred toward one group or another.
It’s also not a good idea to publicly display material of a dangerous or harmful nature - instructions on how to create a bomb, for instance. This could be deemed threatening to the general public and land you in a great deal of trouble with your country’s law enforcement agencies.
The Pitfalls of Picking
It’s hard not to feel strongly about the issues and topics which affect our daily lives. It’s hard not to root for the home town team or stick strong to one’s own political and religious convictions. Because all these things are very difficult, it is also difficult to keep the personal out of your professional site content. When the Internet is often a sounding board and a place to air one’s interests and opinions, it makes it even more challenging to stay out of the fray.
There is a down side to sticking strongly to one side or another, to creating content for your site that’s very strictly aligned with a certain school of thought. There are some pitfalls associated with picking a side, and most of them have to do with your traffic.
Next: Pitfalls continued >>
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