Should You Shorten Content? - Why Content is So Boring
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Let’s face it -- the Internet is a place for interaction. Streaming video, real-time chat, playable audio, online games; all of it serves to keep surfers busy. For many reasons having to do with short attention spans, lots of people don’t like to read for too long.
And on the Internet, why should they? After all, there’s shopping to do, chatting to complete and plenty of other distractions which have very little to do with words. Text-based content can also be very plain visually, which is not at all what you want when sites are supposed to be stimulating.
Text-based content, by itself, is fairly unappealing on many levels.
Many Webmasters choose to add pictures, links and other visual stimuli to attract readers. These elements help certain words and phrases stick out, drawing the eye’s attention - and they certainly help spruce up the look of all that plain old text.
But maybe your content is already visually stimulating. Maybe the problem doesn’t lie in the design, or even in the words, at all.
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