Should You Shorten Content?

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You’ve got great content, flowing prose and lush topics. You’ve also got zero readers. The problem can’t be in your keywords, because you’ve checked the density. The trouble certainly doesn’t lie with your topics, because you’re sure to feature all the hot news and gossip. It’s time to consider another problem many sites don’t realize they’ve got: your content might simply be too long.

For many an Internet user, there’s nothing more depressing than endless words on a page. The average surfer is used to visual stimulation and lightning-quick speeds; surely you can’t expect them to digest information slowly! Having trouble getting readers to fall in love with your pages? There might be a way to fix the problem…but at what cost? Should you start to shorten content, or will that mean skimping on quality?

Why Content is So Great

Content! It means the meat of your site, the thing that’s drawing them in and making your pages stand out. Every site has some, and every site could probably always use more; it’s what makes the Internet go ‘round. Why is content so great for Web sites?

For one thing, you wouldn’t have traffic without content. What would the traffic have to do on your site if you offer absolutely nothing? Most sites create a mixture of text-based and visual-based content (with emphasis on the text) to give their pages rich depth and interest. But some Webmasters might be taking that text-based content a little too far.

Is that even possible? Text-based content is what drives the search engines; it’s how you feature your keywords and it’s what creates the traffic that creates the revenue that keeps your pages in good working order (not to mention your finances). Don’t you need more content, not less?

Next: Why Content is So Boring >>
 

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