Should You Shorten Content?
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Youíve got great content, flowing prose and lush topics. Youíve also got zero readers. The problem canít be in your keywords, because youíve checked the density. The trouble certainly doesnít lie with your topics, because youíre sure to feature all the hot news and gossip. Itís time to consider another problem many sites donít realize theyíve got: your content might simply be too long.
For many an Internet user, thereís nothing more depressing than endless words on a page. The average surfer is used to visual stimulation and lightning-quick speeds; surely you canít expect them to digest information slowly! Having trouble getting readers to fall in love with your pages? There might be a way to fix the problemÖbut at what cost? Should you start to shorten content, or will that mean skimping on quality?
Why Content is So Great
Content! It means the meat of your site, the thing thatís drawing them in and making your pages stand out. Every site has some, and every site could probably always use more; itís what makes the Internet go Ďround. Why is content so great for Web sites?
For one thing, you wouldnít have traffic without content. What would the traffic have to do on your site if you offer absolutely nothing? Most sites create a mixture of text-based and visual-based content (with emphasis on the text) to give their pages rich depth and interest. But some Webmasters might be taking that text-based content a little too far.
Is that even possible? Text-based content is what drives the search engines; itís how you feature your keywords and itís what creates the traffic that creates the revenue that keeps your pages in good working order (not to mention your finances). Donít you need more content, not less?
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