Should You Make Them Pay for Content? - Making Them Pay
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For many Web sites, paid content simply doesn’t work. There are a lot of other sites out there with plenty of their own content to offer -- and they aren’t charging anything for it. In order to get users to pay for what you have to offer, you’ve got to find a hook -- something to compel them to want more.
Many sites do this by adding “read more” links which take users to a new page where sign-up and perhaps payment is required. Once traffic is already into a piece of content, they may be anxious to hear the rest of the tale. By providing half of a piece of content, you’ll whet their appetites for more.
You might also offer all your on-site content for free while including a newsletter that requires a paid subscription. Those who truly enjoy your site’s content may feel compelled to spend just so they can find out what they’re missing.
Making them pay can work for some sites that have a lot to offer, but remember to keep some of your content completely free. This will help you build a good foundation of users who might like your site so much they’re willing to pay.
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