Should You Make Them Pay for Content? - Paid Content
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Paid content is by no means a new idea. In fact, in the online world paid content is something of a time-honored tradition. Many e-zines owe their existence to the idea of paid content, where users buy a subscription to receive an issue thatís chock-full of goodies reserved just for them as paying customers. Many large-circulation newspapers offer an online version of what they put in print, charging online traffic extra if they want to read stories in full. Some Web sites charge fees to provide job listings (which are a form of content in their own right), or require money before users can shop through large databanks of free photos, video and other goodies. There are a lot of ways to charge for content, but many sites rely upon offering some content and features of the site completely for free.
Making traffic pay to receive content does work for some Web sites, but not all Internet users are willing to part with their money. No matter how compelling your paid content may be, there are some users who will absolutely never submit a fee just to enjoy what your site has to offer. For paid content to be a successful part of your pages, youíll have to find a good mix between the fee and the free. This way, you can keep your users happy even when they donít have money to spend.
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