Should You Make Them Pay for Content?
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There are a lot of reasons you might be spending money on your Web site. First, you have to pay for your domain name. You might even have to pay for a private server to store all your site's stuff. You might be paying for writers, so you can offer great content to all your traffic. Perhaps you pay for graphic designs, advertising for the site, features and extras that bring in the visitors. What do you use to make money to cover all these expenses -- and is it enough? You offer a lot to your visitors that's free of charge to them, though it could be costly to you. Should you make them pay for content, instead?
Webmasters have a lot of choices for on-site advertising, but much of it is based around pay-per-click programs. Under these programs, income only results when traffic clicks on the ads place there by other sites -- a bittersweet victory at best, since the links will take visitors away from your online pages. Why not use what your site offers -- content -- to score some revenue? Why not make traffic pay, so you can start to cover some of your own expenses without all the advertising hassle (or even with it)?
You spend a lot of time and put a lot of care into your site’s content, and for good reason. All the content on your site houses those all-important keywords, the search terms used by traffic to locate your pages. The more content you have, the better, because content creates keywords. And keywords are what it’s all about when it comes to traffic.
Keywords are what the search engines use to find your site’s content, pointing out pages to visitors so they can find something close to what they‘re looking for online. Your keywords are like the bait you toss into the huge ocean of the online world. With the right bait, you could potentially pull in big numbers of traffic.
But if you aren’t making any money from all that traffic, it isn’t doing you any good…right?
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