Should You Change Your Content for Changing Search Engines? - Sticking to the Basics of Search
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Even major search engines like Google and Bing canít take the time to search the entire Internet every single day; theyíre busy directing Web traffic, after all. If you want search engines to pay attention to your content, youíre going to have to give them a reason.
Want to know how to change your content to keep the search engines interested, and keep your page rank high? Learn a few basic principles that will always serve you well:
Update content every day. Want the search engines to scan your site frequently? The only way to make it happen is to make changes. By adding new content every day, youíll force the search engines to scan your pages frequently. This will help you keep a fresh presence in search engine listings, which can only help to boost your traffic.
META matters. When youíre worrying about page design, laying out content and ads attractively and constantly writing hew stuff for your site, itís easy to forget the details. Donít ever forget that META matters.
You should always be including pertinent keywords and a brief description in your META tags. Every time your pages appear on search engine listings, the META description will appear as well -- so donít neglect it! Often, this is the first glimpse of your pages that traffic gets, so make sure itís compelling and interesting.
Keyword density. Above all, keyword density is your most important consideration. Donít know how well youíre doing with density? There are practically an unlimited amount of keyword density calculators online, many of which you can use free of charge.
Sometimes, itís not enough to simply look at your own density. Instead, turn to the search engines and type in your main keyword phrase. Check the density of the top page that appears in results; this is your density goal for that phrase.
Remember that the Internet is competitive, and you want your content to come out on top. Calculating density is a great way to keep tabs on how your content will perform in search engines, before the search engines have even registered that the content is there.
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