Should You Change Your Content for Changing Search Engines? - Bing: New Kid on the Search Block?
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Microsoft’s Bing was created in order to compete with Google, and it appeared on the Internet with a huge promotional campaign. Offering all sorts of little extras and incentives, Bing touts itself as much more than an ordinary search engine. For all intents and purposes as far as content is concerned, however, Bing is pretty standard as far as searching goes. In essence, it works in the exact same way as Google. If you understand how one of these standard search engines work, you’ll know exactly what you need to do to keep these sites interested in the content your site has to offer.
Using the same term as Google, typing search engines into Bing will yield a top three result containing Dogpile, Wikipedia and AltaVista. The results vary from Google’s and other search engines’ only slightly, but it shows that all search engines will provide slightly different answers for every search term that’s applied.
A lot of this stems from the fact that most of these major search engines don’t provide real-time results. You’ve probably noticed this phenomenon yourself. You create great new content for your site, publish it to your pages…and it doesn’t show up on search engine results. You wait and you wait, and perhaps after a few days you’ll notice it’s finally making an appearance.
This is because Google, Bing, Yahoo and others don’t exactly scan the Web when you type in search terms. Instead, these search engines scan the Web frequently and store what they’ve found in their databases. Then, when users type in search terms, the engine accesses its stored data.
This is how search engines manage to produce such quick results; it’s something like accessing cached data, the same way your Web browser might. It may take several days for your new content to become part of search engines, and this causes slight variations among different search engines when you type in your keywords.
All of this leaves us with one question: how can you make it work for your site? How can you change your content to suit the ever-changing search engines? The system of search may always be the same, but content on the Internet changes every single minute of the day. Is there some way you can use this to keep your pages consistently popular, no matter how many new search engines come along?
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