Should You Change Your Content for Changing Search Engines?
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Bing appeared out of nowhere, and suddenly it’s become an extremely popular Web site. You may notice that you get different results from this search engine than you do from Google, largely known for being the world’s most popular Web site. So…how should your Web site content start to reflect these changes in online searching? Should you start changing your content for changing search engines?
Google: A Search Engine’s Search Engine
Consistently the most popular Web site in the world and certainly the most popular search engine on the Internet, Google is the search engine that other search engines want to be. This extremely simple, straightforward engine processes billions of queries every single day, offering a list of sites which are ranked in relation to the frequency of occurrences of the search terms visitors enter into the search bar. Every Web site aspires to achieve better Google listings, pushing their pages further up the list of results with good keyword optimization. This search engine has become something of a standard in the online world -- something for other Web sites to strive toward.
But Google, by far, isn’t the only search engine out there. Yahoo and Ask, to name only two, are both consistently popular as well. Want your pages to be popular? It’s a good idea to enter your main keywords into search engines, and find out just where your site seems to stack up. Checking your own content on search engines is a great way to know just where you’re falling when compared to other sites, giving you an idea of areas you need to work on to increase your traffic. The only trouble is, not all search engines seem to think the same.
In the example above, the term search engines has been entered into Google. Take a look at the three top results: Dogpile, AltaVista and Ask.com. According to Google, these three sites are the most highly-optimized for the keyword phrase “search engines.” But ask Yahoo the same question, and this search engine will cite Yahoo, Google and Bing as the top three.
Yahoo and Google, though their sites seem pretty different when viewed side-by-side, are both very standard and well-established search engines. If you’re thinking about how your content stacks up against other sites, you probably already know how you stand with established engines like Google and Yahoo. If you really want to improve content, you might want to turn to the search engine that could start changing the way we use the Internet: Bing.
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