Secrets of Writing a Business Website Homepage - Making Sure Your...
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Making Sure Your Website Has the Best Homepage Possible
Before your homepage goes live, test it out on a few people. Donít just ask your volunteers how they like your homepage. Courtesy may prevent you from getting an honest response. Instead, ask them to find how to buy your latest product or if they understand whatís the most important development in your company recently. If they can navigate to the correct page within about eight seconds (the average human attention span on the web), youíve done well.
You may just want to hire a website copywriter, online copywriting firm, or website content provider to create your homepage for you. After all, you wouldnít build your own office building, would you? Of course, thatís not an entirely fair comparisonómore people will see your business website homepage than will ever see your office building.
ABOUT THE AUTHOR:
Joel Walsh is the head writer for UpMarket Content (http://upmarketcontent.com),
a website content firm serving business sites. You can find more information on writing a homepage, including a template, along with the rest of the seven essential web pages for business websites, such as the "about us" and "product and services" pages, at: http://upmarketcontent.com/content-templates.htm
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