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WEBSITE CONTENT

Secrets of Writing a Business Website Homepage
By: Joel Walsh
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    2005-05-06

    Table of Contents:
  • Secrets of Writing a Business Website Homepage
  • Quick Guide to...
  • You should also...
  • Making Sure Your...

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    Secrets of Writing a Business Website Homepage - You should also...


    (Page 3 of 4 )

    You should also always feature a satisfied customer. It's great if the satisfied customer can send you a picture of himself or herself. But no matter what, always include a testimonial quotation, and a link to a case study or customer story on its own web page, which you should definitely find time to write or have written for you by a website content provider.


    Title

    Don’t title your homepage “Welcome to [name of your site].” Don’t include that message anywhere on your homepage, in fact. It’s a waste of space. This was normal in 1996 but it’s pretty passé now. Everyone already knows they’re on your site. What you need to tell them is what they can do there. Try something like “Buy, Study, and Discuss Widgets.”

    Also make sure your title incorporates any keywords you think people might use to search for your product or service on the internet. Search engines decide how to categorize pages largely based on the homepage title and first heading text.


    Length

    Ideally, the first few paragraphs of the homepage (the ones aimed at new visitors) should not be more than 100-350 words total. The teasers for inside pages targeted to returning visitors should not be more than about 100 words each.


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