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WEBSITE CONTENT

Secrets of Writing a Business Website Homepage
By: Joel Walsh
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    2005-05-06

    Table of Contents:
  • Secrets of Writing a Business Website Homepage
  • Quick Guide to...
  • You should also...
  • Making Sure Your...

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    Secrets of Writing a Business Website Homepage - Quick Guide to...


    (Page 2 of 4 )

    Quick Guide to Writing a Business Website Homepage
    Important Points to Consider

    Target audience

    Your business website’s homepage must be all things to all the people who type your URL in their navigation bar, whether it’s their six-hundredth visit or whether they just happened to catch your web address painted on the back of your car.


    Content

    For the benefit of new visitors, a homepage must provide a snapshot of who you are and what visitors can do on your website. Your first one to three paragraphs should give a quick overview of what visitors can do on your site. For example, you could include a short paragraph each on “buy widgets,” “learn more about widgets,” and “meet other widget enthusiasts,” with links to your shopping cart, informational articles, and message board, respectively.

    For returning visitors, the homepage must serve as a touchstone for navigating the site, announcing new developments and pointing out especially popular or useful pages. For these visitors you don’t have to write anything new especially for your homepage. Anyone who's coming back to your site is already interested and is going to want to jump right into the deeper pages of your site, rather than linger on the homepage wondering whether it's worth their time.

    That's why your homepage should include teasers for the inside pages of your site. For instance, you could have a tip of the week, linked to a web page on your site with an article explaining it. Good navigation (list of links to the four to eight most essential web pages on your site) is also a must.

    For both new and returning visitors, always give a prominent place to a featured product or service (or two or three) with a picture, one or two-sentence description, and a link to its own web page or its place in your "products and services page," catalog or shopping cart.

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