Search Engine Marketing and Website Content - This will keep...
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This will keep the search engines interested in your site, and when you do make changes they will be quickly picked up and listed in the search engine results.
For any content on your website that is no longer relevant, or is out of date, either remove it, or where applicable archive it on your site. Blog software is ideal for effectively managing articles or updates on your website. Just ensure that if you do setup a Blog on your website, that it has the ability to archive and sort your articles and updates effectively. An example of a Blog used in this way, is the current Search Engine Marketing Blog I use on my website.
Ideally I recommend you write articles or hints and tips yourself wherever possible. The benefits to you and your business will include;
- Credibility in your customers' eyes as they will feel comfortable about your confidence and knowledge of your product.
- Fresh original content for your website which search engines (especially Google) love.
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