Search Engine Marketing and Website Content - How do you...
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How do you create reasons for visitors to return to your website? Free information that relates to or compliments your product or service is a great way to keep visitors coming back to your website, i.e. if your website focuses on bathroom tiles, provide free tips on how to care for your tiles, or on the best method for laying the tiles for those that want to "do-it-yourself". You could create a dedicated section within your website titled "Do-it-Yourself".
By providing free helpful information, not only are you adding extra fresh website content; you are also providing extra reasons for your customers to keep returning to your website.
Note: A visitor to your website may not want to buy from you today, but if you can give them a reason to remember your website when they are ready to buy, there is a very good chance you will get a sale from them at a future date.
How often should you add Content?
Ideally if you could add or make changes to your website content everyday it would greatly benefit your site in terms of search results. However, unless you have someone managing your website full-time, this is often difficult to manage.
I recommend that you make at least small adjustments/changes to your website on a weekly basis, and add fresh content on a weekly, fortnightly or monthly basis.
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