Search Engine Marketing and Website Content - For the purpose...
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For the purpose of this example, let's refer to:
Detailed person - Person A
Summary person - Person B
An article like this is written to target "Person A", as "Person B" generally isn't interested in reading an article of this length.
With this in mind, when writing website content that has a sales focus, ensure that you provide your summary or sales message in the initial one to three -short- paragraphs, and then continue with the detail in the following paragraphs.
Alternatively, where it fits the structure of your web page better, provide your product or service summaries on a main page, with links from each category to a page dedicated to the full content information.
The last thing you want to do is overwhelm someone with so much information that they don't end up reading anything, and opts out for a website that provides information that is delivered in a much simpler format.
4) Free information, articles or hints and tips.
Create reasons for your customers to keep returning to your website!
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