Search Engine Marketing and Website Content - This percentage range...
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Note: This percentage range is an estimate as there is no documentation provided by any search engine company to support this.
I will not go into too much detail here regarding key phrases, but if you would like to find out more, look out for my article on researching search engine key phrases which is coming soon.
3) Focus on the relevant sales message per product/service, as well as making it informative.
a) Relevant Sales message:
"Click here to find out about our special offer for the month of December!!!"
This statement is referred to as a "call-to-action". A Call-to-action triggers a user to perform a certain action; in this case the action performed is clicking on this special offer. Various sales and marketing research shows that when a call-to-action is used, the conversion rate to sale or enquiry is significantly higher.
b) Detailed information relating to the product or service being sold:
There are two main types of users that visit websites: those that like detail and those that want the information they are looking for delivered in brief summary.
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