Search Engine Marketing and Website Content - Relevance to the...
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1) Relevance to the product or service you are offering;
Many websites make the mistake of covering multiple products or services on a single page. Not only can this be confusing for visitors to your website, but it also means that your overall keyword density on each page is weak. The aim is to ensure your relevant keywords appear often enough throughout your content to give you the opportunity to attain high rankings in the major search engines for your targeted keywords.
Note: Wherever possible, make the focus of each web page relate to one particular product or service.
For businesses that offer a range of different products or services, this can sometimes be quite difficult to effectively manage and organize. This is where it is of more benefit to hire a professional web designer to manage the structure of your website more effectively. Your website needs to be clear and concise for your customers as well as being effectively optimised for the search engines.
2) Incorporate targeted key phrases throughout;
Key phrases are an important part of any search engine marketing campaign. Most search engine marketing specialists will tell you that your keywords should make up approximately two to five percent of your content for optimal results.
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