Search Engine Marketing and Website Content - Now don't get...
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Now don't get me wrong; I am not saying website content is the only component you need to have for a successful internet marketing campaign, other elements are also very important. Content is a very strong element if the search engine is to correctly identify where a website belongs in its search engine listings. Other elements used in search engine marketing -see the elements listed above- can be manipulated to try and deceive the search engines, but good solid website content will give you an advantage over your competitors that have little or no content.
Why will it give you an advantage? If your website content is dedicated to a particular subject or theme, then search engine logic will be able to determine where your website will best fit within its search pages.
Even though this article is mainly focused around the benefits that strong content brings to your search engine rankings, don't focus purely on the search engines when writing content for your website. After all, the main purpose of having a website in the first place is to attract customers who will buy your product or service, not search engines!
Website content should have the following components:
1) Relevance to the product or service you are offering;
2) Incorporate targeted key phrases throughout;
3) Focus on the relevant sales message per product/service, as well as making it informative.
4) Free information, articles or hints and tips.
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