RSS - Has It`s Time Finally Come?
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If you're like many you are saying "What is RSS?" It stands for Really Simple Syndication and has been around for about 10 years in one form or another.It's that tiny orange RSS graphic hidden at the bottom of web sites that when you click on it you get techno-garbo (XML)!
However, news media sites have been using it to feed news to web sites, RSS Readers, and technophiles looking for the next "big thing" for years. It has gained in popularity as a mechanism to promote blogs, while capitalizing on the blog craze running rampant on the web.
At a basic level it is nothing more than a standard way to define and describe a link to content. Of course therein lies the power. Simple, standard definition to web content that can be easily exchanged and extended.
So how can you use it and where is the opportunity?
It's another channel to consider for broadcasting information to your customers. Use it to complement email or e-zines and newsletters. You can broadcast specials and events and information which would be considered valuable to your customer base.
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