Publishing E-zines via RSS - The publisher then...
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--> The publisher then creates a new story or content item in the RSS feed, which is basically just a short summary of the e-zine and links it to the webpage he prepared earlier.
--> Once subscribers retrieve the feed, they see a new content item with the e-zine title and its description. After clicking on the title they are taken to the web version of the same e-zine that was also delivered via e-mail.
D) THE TECHNOLOGY
As you can see this is a simple process and it only takes about 5 minutes more to do than just doing an e-mail version, and it will ensure that your content is now accessible to all those that prefer RSS to e-mail, it will generate additional exposure for your content by being included in RSS search engines and directories and it will generate more search engine visibility for you.
The best part is that the technology to publish an RSS feed in such a way is widely available and there are quite a few tools to choose from.
If simple e-zine delivery via RSS is your starting goal, a desktop solution should work very nicely. Just try out http://www.feedforall.com,
which is the market leader in this category, or the less advanced but free http://www.usablelabs.com/productFeedSpring.html.
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