Publishing E-zines via RSS
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It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery.
Let's now take a detailed look at exactly how RSS and e-mail can work together.
1. ANNOUNCING YOUR E-ZINE VIA RSS
What's the use of an excellent e-mail e-zine if it's blocked by spam filters or lost in the recipient's mailbox? No matter how high quality content you prepare, if it's not received it can't be read and then acted upon to drive sales your way.
Namely, you need to stop thinking of your e-zine in terms of e-mail delivery, but rather consider it as a vehicle to present relevant and related content in a specific context of an individual e-zine issue, which can then be delivered to your recipients in multiple ways.
Just consider newspapers, which are delivered in print format, on the Web, via e-mail and RSS as well, all this to assure optimum delivery according to end-user preferences.
While most e-zine publishers will never consider presenting their e-zine in print format and delivering it via traditional delivery services, you need to explore all available means of online delivery. After e-mail, RSS is the first that comes to mind.
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