Podcasting for Learning and Sales Enablement - Listeners love podcasting...
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Listeners love podcasting because it delivers rich content directly to them, in a form that allows them to save time, control what they hear and listen to while commuting, working or whenever it works for them. No longer is learning tied to a book, PC screen or web portal.
Content is still king in any communication, especially recorded podcasts. Podcasting is the delivery tool. Compelling content ensures continuous listening and not a flip of the power switch or turn of the dial.
Should you podcast?
Podcasting is not answer to all your learning and communication problems. As great as audio is, like any medium, it has its limits. While audio allows users to multi task, it is not easily scanned - which means you consider the listeners needs very carefully. You must provide value.
Corporate podcasting is different that individuals or media podcasting. The standard for a corporate podcast is much higher than for individual or media. Your staff and customers expect certain from your communication with them. You can't just offer long-winded rants, self serving commercials or cute content. It is all about value. When producing that value, ask yourself; who and how will you produce your podcast? Who will review it and how? Will you get it transcribed? There are legal issues to consider as well.
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