Podcasting for Learning and Sales Enablement - IBM has created...
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-- IBM has created podcasts to show their thought leadership to customers investors and prospects.
-- Keane Inc. has handed out over 100 ipods to their global sales force to share training, customers' stories and organizational content.
Why have these and other organizations gotten into podcasting? They have gotten into it because they know their audience (whether internal or external) is inundated with text-based content: emails, articles, the web portals, and marketing messages. Podcasting allows them a unique medium to reach and connect with their audience.
iPods will be part of Duke University's new Duke Digital Initiative (DDI). "We've been focusing on iPods and other mobile computing, but our wider goal is to integrate technology broadly into the teaching and learning process," said Peter Lange, Peter Lange, the university's provost and senior academic officer. "The iPods have helped jump-start this process, and we plan to keep pushing ahead."
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