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Podcasting for Learning and Sales Enablement
By: Tim Keelan
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    2007-05-08

    Table of Contents:
  • Podcasting for Learning and Sales Enablement
  • Jupiter Research recently...
  • Notice all the...
  • Now that you...
  • IBM has created...
  • Listeners love podcasting...
  • Despite these issues...

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    Now that you know what a podcast is, let's look at where they come from: who is producing the "pushed audio content."

    Who is producing podcasts?

    The answer is wide ranging. Teenagers, techies and rock musicians were early adopters. Today you see the likes of Rush Limbaugh, Business Week, ESPN and news programs of all types producing, distribution and marketing podcasts. The number of podcasts available is growing at a very rapid pace. In late 2004, there were close to 500 podcasts available. Today there are over 10,000 different podcasts to choose from.

    Now that podcasting has becoming more mainstream, corporate and non-corporate organizations are getting into the act, using podcasting to connect with customers, students, staff and partners. Here are some examples:

    -- Duke University handed out iPods to their entire 2005 freshman class so they could receive podcasts that included university news, class work and social content.

    -- Capital One University has handed out over 3000 iPods to support corporate training and communications. This includes, leadership training, sales, customer service and other topics.

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