Podcasting for Learning and Sales Enablement - Jupiter Research recently...
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-- Jupiter Research recently predicted that US digital music player sales would grow to 56 million by 2010, up from 16.2 million in 2004 and by 2010, three-quarters of all people who own portable digital music players will listen to podcasts, a growth from less than 15% last year.
What is podcasting?
Whether you describe it as the greatest communication tool since email, or as an RSS feed for audio, podcasting is a way to "push" audio content to subscribers for virtually zero cost. Podcasting allows anyone (me, you, IBM, or NBC) to post audio content that gets pushed to any subscriber's desktop and then directly to their iPod or MP3 player. This is global. Anyone, anywhere can "tune in" to your podcast and learn what you have to offer or say. You don't need to be NBC with a global distribution infrastructure. Now people can "subscribe" to a podcast and have new content "pushed" out to them without them having to surf the web, download MP3s or burn CD's.
Ideas/Stories/Voices -to- Audio/MP3's -to- Internet -to- PC -to- MP3 players
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