Podcasting for Learning and Sales Enablement
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What do Duke University, IBM, Capital One, Newsweek and Barenaked Ladies all have in common?
Answer: they are all reaching out to staff, students, and customers with a new and powerful tool - podcasting. You may have heard about podcasting from your kids or on the news, but podcasting is much more than some phenomenon started by the rock and roll or techy crowd. Podcasting is a powerful communication tool being used to reach global and mobile audiences, save people time and, most importantly, really connect with their audiences in news ways - in today's communication/message glut. But let's take a look at what podcasting is, who is using and why it is so effective for both business and individuals.
First, we'll look at the size and scale of the podcasting phenomenon...
-- A recent study by the Pew Internet and American Life Project found that more than 22 million American adults own Ipods or and MP3 player and 29% of them have downloaded podcasts or listened to podcast that have been "pushed" to them. That equates to 6 million people listening to podcasts. Market researchers and analysts continue to buoy up podcasting's future with latest figures suggesting a US audience alone of 56 million by 2010.
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