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Podcasting Trend
By: Matt Bacak
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    2005-06-28

    Table of Contents:
  • Podcasting Trend
  • Can advertisers be...
  • Podcasting thus has...

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    Podcasting Trend


    (Page 1 of 3 )

    Podcasting has all the ingredients to become a major technology trend.Podcasting has started with little fanfare but has the potential to become a giant wave due to a number of factors going for it. The word Podcast might have been roughly derived from iPod and broadcast (it sure sounds like that to me so don't hit me if I am wrong! ).

    The process works pretty much like radio except that the broadcast is done via mobile devices and the power of content delivery via the Internet. This new form of broadcasting of information opens up tremendous opportunities for dispersion of information, entertainment and news.

    Podcasting is a fairly new technology and people are building up refined applications to use this medium effectively. Advantages of Podcasting are making the proposition attractive enough for major companies to consider it a serious communication mode. RSS 2.0 is the chosen form for podcasts and newer versions of this feed system are expected soon.

    Inherent advantages of podcasts are:

    No need to invest in a new piece of hardware: Podcasts are easily available to all users of iPod and similar mobile .The sheer size of the iPod cult if I can call it that, is increasing at a scorching pace. All a user needs to do is choose the subscriptions which he or she would like to subscribe to and download the programmes.

    New lease of live to radio programmes: Radio programmes have been revived by the new generation of podcasters. A number of old radio programmes which have had a mass following in their hey days are now being evaluated to be cast via podcasts. A huge chunk of high quality content becomes available thanks to this revival.

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