Podcasting Alchemy: Customer Service Transformed Into Gold - Unlike the splatter...
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Unlike the splatter of radio ads, podcasting audiences want to hear what you have to say. And because the focus is on niche content tailored specifically to your audience, compared to radio advertising costs, podcasting stomps the competition in overall cost-effectiveness.
Studies have proven that we retain more of what we hear than what we see or read. You talk to your customers and they grow to know you. Tom K., a loyal listener of a popular podcast about digital camcorders had this to say, “With podcasting it’s personal. It’s one-on-one. I feel like I get to know the host and I grow to trust what they’re saying. You can tell if someone’s on the level when you spend time with them each week.”
Little wonder customers are feeling loyal to their podcast programs. This is beyond branding… this is alchemy turning the relationship into familiarity and trust.
What else is it but pure gold when you earn the loyalty of your customers? Earn… well yes, indeed… the old fashioned way… as the once popular commercial stated, “we earn it”.
The more you shine the light on the benefits to your customer, the more you gain position and value in your customer's mind.
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