Podcasting Alchemy: Customer Service Transformed Into Gold
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Think alchemy is a dead art? The spirit of Merlin is alive and well via the magic of podcasting.Podcasting is revolutionizing marketing communications and creating the next level of customer service. It’s tech support on steroids, unlimited one-on-one time with your customer, and a new commitment to above and beyond excellence that will make your customers love you.
The magic’s in the medium and podcasting is hot – molten hot. It wasn’t long ago a simple search for podcasting in Google turned up about 600,000 results. Now, in less than a year’s time, the search boils over with 36,400,000!
And… the numbers are rapidly growing!
Wake up call. Podcasting is exploding. This is the Internet powerhouse to watch in 2006.
Exactly how is podcasting turning customer service into gold? Let’s take a look inside Merlin’s cave and see what going on with this phenomenon…
First of all, relatively speaking, podcasting provides a powerful bang for the buck. It’s your show, your way, to your audience… who is looking to you as their subject matter expert. They want to hear you and through the miracle of RSS, they simply subscribe once and automatically, each week you have their attention.
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