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Pod Casting : Podshock
By: Heidi Grumm
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    2006-10-20

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    Pod Casting : Podshock


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    Podcasting as a phenomenon has sky rocketed from something that geeks did a year ago to mainstream.A google search yields 124 million hits—putting it at par with it’s sister phenomenon “blogging”. In fact, podcasting in many cases is used exactly for that purpose…audio/video blogging. But I am getting ahead of myself.

    Podcasting uses the same technology that most bloggers use to get exposure—RSS. RSS or “Rich Site Summary/Real Simple Syndication”(choose your poison) is essentially used to broadcast the blogging contents. The RSS is versatile enough to accommodate image, data, video or audio files. Essentially podcasting is an audio file in the RSS feed's enclosure tag. The RSS version 2.0 supports the current Podcasting specifications and is the widely used format.

    The podcast audience gets the latest stuff of their interest on their media player. It’s time shifted and place shifted, so they can listen to it at the time and place of their choice. This beat radio and even streaming radio. The technology works with all contents-music as well as audio blogs. It’s the latter use which has garnered the most interest.

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