Planning a usable website: A three-step guide - In the case...
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In the case of this web design company, they could provide a portfolio, client testimonials etc. Can you think of any other information they should offer?
2. Create an information flow
Now we've worked out what our site visitors' immediate needs are, we need to create an information flow, a path (or paths) that your site visitors will traverse whilst on your website. The path(s) will initially address their concerns and needs and will gradually take them towards completing your goal for them. To create this plan we'll need to:
Identify the different groups of people who'll use your website
Work out what you want each of these groups to achieve on your website
Identify the information you'll need to provide for them to achieve this (and in what order)
Work out what might put them off achieving this
Identify the information you'll need to provide to prevent them being put off
>From this, you'll be able to create a list of website pages and a rough idea of how they might flow together. You'll then be able to work out exactly what pages to include on the website and how to group these pages together.
Bear in mind though, some users will need more information than others, so you'll always need to provide them with a choice of continuing on the information flow or jumping off so that they can achieve the goal you've set for them.
Going back to the website of the web design company, an information flow that their site visitors might go on could look something like this:
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