Peak Cycles are Driven by Timely Content
by Bill Platt
The very first time I had ever experienced this phenomena online
was in December of 1996. In those way-back days, I ran a site
focused on selling Christian t-shirts. Back then, I had posted
Christian based poetry on my website to draw traffic to the
domain. Over the two days leading up to Christmas and the two
days following Christmas, I had served as much traffic as I
had in the previous nine months of existence!
Fast-forward to April 15th, 2004. I currently have more than
one dozen articles on my website dealing with 401k retirement
funds and 401k tax issues. These articles are the third most
frequented topic on my site as the traffic is generated from
the search engines. Beginning on April 12th, my site traffic
started to climb beyond its average level. It then peaked on
April 15th. Of course, the vast majority of this traffic was
visiting my site to find my tax related content.
Although the traffic to these tax resources comes from many
sites beyond just the search engines, as many people have
linked to these articles, one site in particular is the tax
related site for one of my article distribution clients. My
client had decided to leave his articles off of his site, and
to link to his articles on my domain. Between April 12th and
April 15th, my site received 448 unique visitors from my
client's domain alone.
(http://www.investsafe.com/articles.html) On the 15th, my site served 90% more visitors than is average
on any given day.
So the lesson I have learned here is that if I have date
targeted materials on my site for several different dates, that
I can actually draw more people to my site during these peak
time periods. While the time dated traffic may not generate
immediate sales, it will allow me to garner more recognition
in the marketplace. Over the long haul, this extra recognition
serves to generate more referral traffic that has proven to be
the basis of my business model. 95% of all of my clients have
come to me directly by referral.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Bill Platt owns *Bite-Sized Marketing Tips*, which exists as a
blog and ezine. You have just read a posting from BSMT archives.
WEBSITE:
http://byte-sized-marketing.blogspot.com/ SUBSCRIBE:
mailto:byte-sized-marketing-tips-subscribe@yahoogroups.com ---
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http://thePhantomWriters.com| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
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