Optimize Your Blog - Optimizing Text
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It isnít enough to use keyword-rich titles to achieve an optimized blog. Youíll have to repeat these keyword phrases within the body of the post itself. Each post will have its own keyword phrases (though you may find that you use the same ones over and over in many different ways) and each post will repeat these words and phrases at least four times within the text itself. You should focus on at least two main keyword phrases for each blog post. These phrases will appear in your headline, subtitles and within the text itself.
When you repeat keywords several times in a single piece and keep the focus on these main phrases, then you have started to achieve SEO. The rest is just finishing touches that make your pages, your blog, even stronger.
Optimizing the Rest
Itís a good idea to include links, pictures, video and other elements that help liven up the look of your blog. Take your optimization efforts up a notch by using good link placement in you blog, too. Search engines may focus on the keywords, but they also check link density.
Itís a good idea to include a link or two within every blog post, but donít swamp your text with bright blue. Try to include no more than two links per paragraph. Your links should highlight the main keywords and phrases in your post. Take a look at the screen shot of the Google Blog on the second page of this article to see what I mean.
When you do include pictures, be sure to optimize your captions as well. Itís okay to include the original title of the photograph, even give credit to the photographer and the source, but you should also include a caption that helps capture some of your keywords. When you optimize your blog, always optimize everything.
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