Optimize Your Blog - Why Put SEO in Your Blog?
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Hereís the problem: it isnít enough to simply keep a blog. Youíll actually want to optimize it, too. Otherwise, you just have a bunch of content. If you arenít using good keyword placement, youíre probably just wasting Web space. You want traffic? Then you want to think about SEO everywhere -- even in your blog.
Every page on your site should be optimized for the search engines and compelling to Web traffic, not just main pages or pages you hope to feature. If all the pages of your site arenít intended for a wide audience, then why have them on your site at all?
Why put SEO in your blog? Because why would you keep a blog that isnít optimized for Web traffic?
Optimizing Your Blog
Think of every blog post not as a casual, friendly note youíre writing to the Web at large but as a mini-article instead. Blogs are informal, and thatís all part of the appeal. Theyíre written in a personal tone rather than stiff, press-style articles. But you can still apply certain SEO principles to every blog post you create, optimizing it for the Web even as you keep the flavor of the blog itself.
In other words, you can still write casually even while treating optimization efforts professionally. Optimizing your blog is definitely something you should be doing, but you wonít have to compromise your writing style or particular ďvoiceĒ even for the sake of SEO.
Every blog post should have a title. Some informal bloggers use the date of the post as a title; this is a horrible idea. When you do this, youíre missing out on a golden opportunity to set the stage and the scene for the post thatís going to follow. Youíre also missing out on an important aspect of SEO: optimizing titles.
The title of the blog post is your headline, and it should convey an idea of what the post is about. This title can be as simple or lengthy as you like, as long as you keep one goal in mind: optimization, what else? Think about two- and three-word phrases you might use if you were looking for a blog entry like yours on a major search engine. Include this phrase in your headline and youíve already taken a step in the right direction.
You should also break up paragraphs in the post with subtitles that help define the point youíre making in that particular chunk of text. Each subtitle should also be optimized -- containing the key phrases youíre using in the blog post itself. Itís okay if your subtitles contain bits and pieces of your title, highlighting some of the same words. This actually helps you achieve stronger SEO.
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