Marketing with Content Hubs - It is also...
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It is also key to include the name of the company in the article, preferably near the beginning, and include the company web address in the article as well, and in the writer bio at the end.
The article itself should not be written in such a way that it is just a blatant promo piece for your company. It has to be written so that it is about a topic that your company deals with or you are an expert on, and it mentions your company, but it doesn’t say “call us now at 1-800-222-2222 for a great deal on tires” at the end. In other words, what in marketing is called a “call to action,” where you tell your prospect to contact you or to respond for more information or to buy now, should not be included in articles for content hubs.
If there are specific key words or phrases that people use to find your web site (most web statistics programs can give you this information), or to look for your product or service, then try to find a way to include those words or phrases near the beginning of your article.
It’s a good idea to look over the type of articles that are currently being accepted on content hubs, to get a better idea of what works there, and so you can write articles that will fit this medium. Some good content hubs to look at are:
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