Make Your Content More Reader-Friendly - Even More Reader-Friendly
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But let’s face it: most people don’t have time to really read. Visitors to your web site don't have a whole lot of time to scan your content, even when looking for something they really want. It’s far too easy to simply move on to another site, another piece of content, and find what they want through someone else’s writing. Make your keyword-infused words even more reader-friendly, and keep your traffic coming back for more of your content in the future.
Remember that your Web traffic is quickly scanning through content, usually in search of something very specific to them. When you’re writing online content, it’s a good idea to use subheadings to help break up the text. This makes it easier for them to seek out what they want, and it also gives you another way to optimize your articles. Include keywords in those subheadings; arrange them so that they’re easy to see on the page, and you’re taking care of your readers and your traffic needs at the same time.
You’ll also want to include links within your content, but not too many. It’s a good rule of thumb to include no more than one link per paragraph (otherwise, your piece may look too busy and contain too many distractions). Links help naturally draw the eye to certain words and phrases, and certain areas of your content. Use them to make certain key points stand out within your piece.
Think about how and what you like to read, and make your content more reader-friendly. You can write interesting, engaging pieces even when SEO is your focus.
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