Make Your Content More Reader-Friendly - Reader Writing
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You think about how you search before writing for the Web, so why not think about how you read before you attack the keyboard, too? Most Internet users quickly skim the text they find, rather than lingering for several minutes on the same page. In fact, most online traffic stays less than one minute on a single page before moving on to the next. In a way, they read somewhat like the search engines: a quick skim, where they search for specific words and phrases that will help them find exactly what they’re looking for.
But our minds aren’t computers, and our eyes move much more slowly than the average search engine. Humans are able to pick out more than just words; they can quickly skim over whole sentences and take in information fast. If they can't do that when they read your content, you aren’t doing your job as a writer.
Focus on all the words that surround your keyword phrases as well. It’s important to adhere to basic rules of grammar and readability even when you’re optimizing content for the search engines. Pay attention to sentence structure and make sure your piece makes sense, and reads well, from beginning to end.
Keyword phrases should be naturally repeated throughout your piece to serve as the anchor of your content, but don’t repeat these phrases in every single sentence. Why would anyone want to read something where the same words appear again and again? Repeat keyword phrases, but keep them natural and readable within the content itself.
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