Make Your Content More Reader-Friendly - Web Writing
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Web writing is different from writing for print media, in that itís extremely keyword focused and specifically tailored to suit the search engines. This doesnít in any way mean that Web writing canít be every bit as intelligent, important and interesting as anything found in print media - but it is different.
When content is built around a specific set of repeated words, it begins to take on its own tone and meaning. It begins to take on a search engine-driven personalityÖand sometimes, those themes might not create content that is easy for human beings to read.
So are you writing more for the search engines or for your human site visitors? Try reading your content out loud if you have any doubts, either to yourself or to someone else. Do you hear certain words being used over and over again -- significantly more often than you would expect to hear in a conversation about your topic? That's a clear warning sign. You might skim over those words when you're reading them silently, but someone encountering your content for the first time will see every word...and find it painful going if you're being gratuitously redundant.
Itís important to cater to the search engines, but donít forget: itís real people who are going to read your words.
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