Make Your Content Different: Find a Spin - Your Site’s Voice
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It’s a given that all sites have the same features and applications to work with. It’s another given that all sites are concentrating on the popular, most commonly searched words which fit the theme of their content. Once you enter the Web site game, you know you’re going to have competition no matter what content you choose to feature.
So…how can you make what you’ve got seem different from all those others? You have to know, and know how to present, your site’s unique voice and view. That’s your spin; that’s what makes your content different.
Establish a voice for your writing, and your site, within the content and keywords you use. You may have the same tools to work with, but no one will ever think exactly like you or present that information in the exact same way. Use this special trait, something all your own, to create content that reaches right out and grabs visitors.
Don’t be afraid to express a view, make a statement, ask a question or present opinions even in content you write for the Web. Personal, casual content reads much better online than some sites realize. Above all, traffic is looking for something they can relate to and easily understand, which makes casually-toned content much more highly sought than words that seem somehow more professional or detached. Traffic wants to relate to what they’re reading, and people who use the Internet are absolutely looking for a connection to themselves.
Talk to them, don’t write to them, and let your own personal touch shine through in every piece of content you present. If you put yourself into every single piece, you’re setting yourself apart from every other Web site in the world. Everyone has the same applications, features and words to work with…but there’s only one of you. Let that shine through on the site, and you’ve found your spin.
When you put yourself into your content, you’ve found a way to make your content different -- and there’s no way another site could ever copy your style exactly.
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