Make Your Content Different: Find a Spin - Find a Spin
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Everyone has the same topics, sometimes even the same ideas, to work with when it comes to online content. You have to use popular, oft-searched words to get the traffic you crave. If everyone is adhering to the same rules of Web writing (keep it simple, direct and personable) and everyone is using the same words…isn’t everyone just re-creating the same content over and over and over again?
It makes for a pretty boring Internet, and a confusing jumble of results, when any user goes in search of something specific. So how will your words reach out and grab them? What’s going to make them click on your Web site instead of all those others?
Find a spin and find a way to present your content so that it sticks out and stands apart from all those other sites which have the exact same materials to work with. It may sound impossible, but there’s always a way to make anything just a little bit different. We see this concept all the time in art and architecture. After all, don’t all artists have the same tools at their disposal? Yet they all manage to create something different every time.
Your HTML editor is now your canvas, the keywords you want to feature your paintbrush. The picture you present could be very similar to other sites out there, but if you find a spin and make your content different you could really single your site out to casual Web surfers. You could create something memorable, which is a great way to create a commanding Web presence.
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