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Make Your Content Different: Find a Spin
By: KC Morgan
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    Table of Contents:
  • Make Your Content Different: Find a Spin
  • Make Your Content Different
  • Find a Spin
  • Your Siteís Voice

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    Make Your Content Different: Find a Spin - Make Your Content Different

    (Page 2 of 4 )

    The Internet is rife with choices. Enter any term into a search engine, and youíre bound to get some sort of results (and usually, youíll get a ton of results). Think of a subject, come up with a topic, and youíll find that some site somewhere has already offered up the content to go with it. No matter how unique and original you might think your pages are, itís highly likely other sites out there cover the same topics and use the same themes.

    Those sites are competing with you for traffic, and in some cases they might even be winning the battle. Should you give up your topics, search for the obscure and try something completely different to win the big traffic numbers you crave for your site?

    Itís not a good idea to trade popular words for the more obscure phrases, even if it seems there are thousands and thousands of sites covering the same topic as yours. The main goal, after all, is to get traffic -- something youíll never do if you choose rare words or write on unpopular topics.

    Your words are your anchor for every piece of content. The more common your keywords, the better your chances of success. But when words are popular, other sites are going to make use of them, too. This creates competition, which creates a lot of headaches for site masters and content writers.

    When there donít seem to be enough words to go around, creating content for the Web can be a harrowing experience.

    The trick is not in changing your words, but your tone. Make your content different not through the words you use, but through the spin you put on them.

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