With daily views of videos at two billion, and video sharing in social media growing more and more popular, isn't it about time you started adding video content to your blog? Before you do, though, you need to develop a plan to go about it in a smart way. After all, nobody likes a boring video.
I got these ideas from Greg Diaz, writing for Search Engine Journal. He's approaching this from the perspective of a business blog rather than a hobby site, though a number of his ideas will work for both kinds of sites. Either way, you should be able to adapt them successfully to your niche.
One way you can use a video on your blog is to review what you're offering. Do a short (under two minutes) presentation of your idea, service or product. Google is particularly good at this sort of thing. You might want to look at a number of different videos that accomplish this task to get some ideas for how to do yours. Diaz notes that you can do it yourself “or hire someone to film and produce a high quality video that reviews your concept like nothing else can.”
Another way to use video on your blog is to present customer testimonials. It's a great way to showcase what someone has said about you, your company or your service. Amazon does it; why not you?
You can get great mileage out of an interview video on your blog. Is there some expert in your niche that you've been wanting to talk to? Do you know someone who'd like to reach your readers to talk about a new product their company will be releasing soon? Set up the interview and make sure you get it on video. As long as your discussion is relevant to your reader's interests, they'll eat it up.
A fourth way to use videos on your blog is with a contest. Offer a big prize where the entrants must submit a video of themselves doing something that's relevant to your site; the details will vary depending on your niche. Big companies have done this, so why not you? For example, GM held a video contest in which entrants were supposed to create their own commercial for Chevy Tahoe. Admittedly, that didn't go quite as well as GM hoped it would, but that's no reason not to try it yourself. As Diaz notes, “This could be a great way to attract traffic to your blog” and keep visitors there because “everyone will want to watch all the videos the others have submitted.”
One final way to use a video on your blog is as a product showcase. A video can help a product come alive in ways that text can't. It can also give it a new image. Don't believe me? Think of the incredibly popular videos of the “Old Spice man” and how they've revitalized the brand. Now imagine what video can do for you.
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