LSI and Link Popularity - The principle can...
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The principle can be applied to backlinks as well. Backlinks with
anchor text that do not contain your Web site's main keyword, but instead contain a synonym or related word, may still be giving your site a bonus for the main keyword.
Link Popularity Building Best Practice: Vary Your Anchor Text
The recent increase in penalties given to sites with unnatural backlink
anchor text, along with the possible implementation of LSI, should give
webmasters motivation to vary their backlink anchor text heavily.
Rather than seeking to only obtain links using their main keyword,
webmasters should include synonyms, variations and related words. Certainly no single keyword variation should be used the majority of the time; rather, the text of all links should vary widely, just as they would if the links were obtained passively. This will ensure a site's improvement in the SERPs, without drawing a penalty flag.
by Andy Hagans
Andy Hagans is a search engine optimization consultant who specializes in link popularity building and risk management. Visit
http://www.andyhagans.com for more information. See
http://www.andyhagans.com/link-building.php for more information on Mr. Hagans' link building services.
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