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LSI and Link Popularity
By: Jase Dow
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    2005-04-24

    Table of Contents:
  • LSI and Link Popularity
  • Latent Semantic Idexing...
  • The principle can...

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    LSI and Link Popularity - The principle can...


    (Page 3 of 3 )

    The principle can be applied to backlinks as well. Backlinks with
    anchor text that do not contain your Web site's main keyword, but instead contain a synonym or related word, may still be giving your site a bonus for the main keyword.

    Link Popularity Building Best Practice: Vary Your Anchor Text

    The recent increase in penalties given to sites with unnatural backlink
    anchor text, along with the possible implementation of LSI, should give
    webmasters motivation to vary their backlink anchor text heavily.
    Rather than seeking to only obtain links using their main keyword,
    webmasters should include synonyms, variations and related words. Certainly no single keyword variation should be used the majority of the time; rather, the text of all links should vary widely, just as they would if the links were obtained passively. This will ensure a site's improvement in the SERPs, without drawing a penalty flag.

    by Andy Hagans

    Andy Hagans is a search engine optimization consultant who specializes in link popularity building and risk management. Visit
    http://www.andyhagans.com for more information. See
    http://www.andyhagans.com/link-building.php for more information on Mr. Hagans' link building services.


    DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware.
       

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