Is Your Website Guilty Of Missing This Secret Ingredient?
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Nobody ever seems to talk about this. I am talking about the "secret ingredient" missing from nearly every "selling" web site I stumble across.
Want to know what it is?
Uh huh... well... I guess I'd better tell you then.
It's simply this:
Most web sites lack any real, honest-to-goodness PERSONALITY.
Jeeze, have you ever had to read through some of the stuff you find posted on a web site?
Holy cow! Most of the time it makes my head hurt. Or, worst still... it bores the pants off me.
Listen up: You cannot bore people into buying from you.
No. No. Noooo!
Instead your sales message should be injected with a vibrant personality that stimulates the readers mind... gets their adrenaline pumping... and their greed glands itching.
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