Is Your Website Content Worth Reading or Obvious Search Engine Bait? - That is not...
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That is not a long-term plan for a web business. See what I mean by temporary? No repeat traffic is no business at all.
So while my article directories are smaller, they have timely, relevant content from expert authors who can spell and who really spent time on their pieces.
Therefore I get repeat traffic, more clicks on ads, more sales of products, and a real income from that directory that will last as long as I own the site.
Points to Ponder:
1. Content is not king. GOOD content is king.
2. Repeat business is cheaper than new business.
3. Your name and brand are the only thing of singular value and importance to you on the web.
4. And short-term solutions to getting in the engines are always just that: short-term
Someday, if you are one of the webmasters I talked about above who only see the short-term picture, you are going to get tired of all the work you have to constantly do to keep traffic coming in.
And the worst part is, since you will have no foundation to rely on when you need a break, you won't be able to take one. If your focus on website promotion is always on short campaigns and tricking search engines temporarily into thinking your site is of actual value, once you stop what you're doing (probably from sheer burnout) your income also stops.
But if you have the foresight to build a base for your Internet business, and you pay attention to and have standards for the kind of content you put up, you will be able to walk away from your business from time to time and the traffic and interest will still be there.
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