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WEBSITE CONTENT

Is Your Website Content Worth Reading or Obvious Search Engine Bait?
By: Jase Dow
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    2005-01-18

    Table of Contents:
  • Is Your Website Content Worth Reading or Obvious Search Engine Bait?
  • I have a smaller...
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    Is Your Website Content Worth Reading or Obvious Search Engine Bait?


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    Webmasters are always looking for ways to increase their traffic and exposure. This is natural and will never change. No one is ever content with their traffic levels.But problems arise with this reality as well. While it is good to be motivated to get as much traffic as possible, it is tempting to try and cut corners and use tactics that are temporary rather than permanent solutions.

    And there are myriad tactics that can take your entire business down the tubes as well. The trick is not to be tempted with short-term gain over long-term income from your web business.

    Many webmasters are aware that "content is king" and that you have to brand your site to make sales and build credibility. But most people only take these facts at face value and only as they pertain to the search engines. Big mistake.

    Your content is your lifeblood for more reasons than search engine placement. This is your "face" on the net.

    So if you're using new strategies to bring in more targeted traffic, make sure you don't use something that could kill your business just to get some short term traffic.

    Many people are putting article directories on their sites these days. Having a set of articles on your site is great for building credibility and making more sales, if you do it right.

    But as is always the case, I see people taking that to the extreme and missing the point entirely. Now I see some webmasters completely emptying out the big article directories like GoArticles.com to put hundreds or even thousands of articles on their sites.

    With no editorial review they just take the whole category their site fits in best and grab up any and all articles in it. Remember, anyone can get into an article directory whether they can write or not. Whether they are an expert or not. Want those guys on your site representing you?

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